Behind the bakery
Coming soonWhy the name Kvell
The story behind the rebrand and what Yiddish tradition means to this bakery.
Kvell Bakery · by Samz Sweetz
Hi, I'm Sam.
After five years in business, Samz Sweetz has grown into something deeper and more intentional. What began as a playful name evolved alongside the craft, the community, and the role this bakery plays in people's lives. Kvell Bakery is the next chapter.
Kvell is a Yiddish word meaning deep pride and joy — it reflects Jewish heritage, tradition, and the feeling of standing back and recognizing what's been built with care and intention.
Same baker. Same recipes. Same commitment to quality and connection — just a name that better reflects where the business is today.
Vision
Tradition, blended with the everyday.
I blend traditional Jewish baked goods with modern, everyday recipes. Each treat is crafted with care — offering a balance of presentation, freshness, quality, and flavor. My mission is to inspire customers to connect through food.
The Menu
Baked fresh, ordered weekly.
Preorders open every Monday. Here you'll find the most-requested items for your table and events. Looking for something specific? Reach out for a detailed menu tailored to your needs.
How to order
- 1
Browse the menu
Take a look at this week's offerings — challah, babka, cookies, and more.
- 2
Place your order Monday
Preorders open every Monday for weekend pickup or event delivery.
- 3
Send Sam a note
Reach out with your order or any custom request — she'll confirm details and pickup.
Something specific in mind? Email Sam directly.
Kind Words
"I've always known how passionate Sam is about her Jewish heritage, so I was thrilled when she started Samz Sweetz. Every time I've ordered, the treats have been incredibly fresh, delicious, and clearly made with quality ingredients. It has been such a joy to learn about Jewish baking traditions through food crafted with so much love and care. I highly recommend ordering from Kvell Bakery.
— Madeline Sargent, friend
Find Us
In Phoenix, on Saturdays.
No brick-and-mortar — we bake out of a shared kitchen at Suss Pastries and bring the loaves to you.
Downtown Phoenix Farmers Market
Every Saturday · Seasonal hours
Come say hi, grab a fresh challah, and try what's new that week. Preorders are encouraged for popular items — they go fast.
Sat
Weekly
Hire Me
For your simcha, your Shabbat, and every table in between.
From weekly Shabbat challah to custom holiday boxes and event dessert tables — every order is baked to fit the moment. Tell me what you're planning and I'll build a menu around it.
Start a custom orderFAQ
Everything you're wondering.
Answers to common questions about ingredients, orders, and the rebrand. Still curious? Email samzsweetz1@gmail.com.
Journal
Notes from the kitchen.
Recipes & rituals
Coming soonBaking Challah for Shabbat
A weekly ritual, a six-braid technique, and the story in every loaf.
In the community
Coming soonAt the Farmers Market
What Saturday mornings look like at the Downtown Phoenix Farmers Market.
Contact
Welcome to Kvell. Join the community today.
Weekly preorders, custom event menus, or just a question about the rebrand — I'd love to hear from you.